Starbucks
Mobile Application
Experiencing the Starbucks mobile application on a day-to-day basis, it became apparent to me that the functionality and efficiency of the main tasks were lacking. Many of the users would stagger between the home page and main payment pay, finding it confusing on how to complete their transaction. I believe being able to complete the customer’s transaction as efficiently as possible helps promote Starbucks ‘ overall mission, therefore it was crucial for the intended outcome to benefit the payment process as well as the consumer awareness.
