Customized Services Concepts
Website Design, Branding Identity
Overview
Customized Service Concepts, LLC is an ATM and bank equipment sales and service company serving financial institutions in New England. Their team was seeking a modernized brand identity and updated digital presence that better reflected their values of trust, security, and professionalism.
The existing website and materials were outdated and lacked visual cohesion. My role was to develop a refreshed, intuitive brand identity system and apply it across a responsive WordPress website and supporting print collateral.
Completed 2018
🎯 Project Goals & Outcomes
Create a consistent brand identity that feels reliable and modern
Design a clean, easy-to-navigate website to support lead generation and product discovery
Improve information architecture to reduce user friction
Deliver scalable assets usable for both digital and print use
🎨 Design Deliverables
Logo redesign and visual identity
WordPress marketing website
Print collateral: business cards, letterhead, stationery
🛠️ Tools Used
Illustrator, WordPress, InDesign
